KPI for FMCG data analytics
FMCG (Fast-Moving Consumer Goods) analytics data in India can provide valuable insights into consumer behavior, market trends, and performance indicators for various FMCG products. While I don't have access to real-time data, I can provide you with a general overview of the types of data that are typically analyzed in the FMCG sector in India: 1. Sales Data : Analyzing sales data helps track product performance, identify best-selling items, and understand market demand. It includes information on sales volume, revenue, market share, and growth rates. 2. Market Share Analysis: This data compares the market shares of different FMCG companies and brands in various product categories. It helps understand competitive dynamics and market positioning. 3. Consumer Demographics : Demographic data, such as age, gender, income level, and geographic location, provides insights into target consumer segments and their preferences. This information is crucial for market segmentation and targeted